This project was concerned with creating conceptual advertisements  for Chobani in order to provide for a conceptual advertising series. Me and my collegue decided our target audience would be Mississippian millennials who desire to have healthy food products incorporated through their routines. Therefore, we researched this target audience, gathered ideas,compared with their competitors, and described the process of our designs in the case study file below. 

Conceptual advertising is concerned with creating three advertisements that could be independent while carrying the message together. To make such happen, we wanted our idea to be centered around the slogan, "Ingredients You Can Trust," to show sincerity and care for Chobani customers. This idea was incorporated by listing all of the ingredients in the background as well as illustrating some of them in clear bottles, while maintaining their individual differences through their flavors and colors.